wd.london
Branding Agency London – Logo, Identity & Brand Strategy
From strategy to visuals, we shape powerful brands that stand out, build trust, and drive growth across UK markets.
Our Services
Our Branding Services
Whether you're launching something new or evolving your brand for the next stage of growth, we offer full-service branding designed to create clarity, consistency, and impact across every touchpoint.
Brand Strategy
We begin with research-driven brand strategy. This includes identifying your market positioning, analysing competitors, understanding your target audience, and shaping the narrative that makes your brand truly resonate. It's not just about how your brand looks — it's about why it matters.
Logo & Visual Identity
Your logo is more than a symbol — it's a foundation. We design unique, scalable logos and supporting visual systems, including font systems, colour palettes, iconography, and layout guidelines. Every element is chosen to reinforce your message and make a lasting impression.
Brand Guidelines
To ensure consistency across all channels, we create detailed brand guidelines. These documents include logo usage rules, colour specifications, typography, spacing, imagery direction, and templates — empowering your team to stay visually aligned at every touchpoint.
Brand Voice & Messaging
A great brand sounds as good as it looks. We help define your tone of voice, brand language, and messaging pillars. From taglines to website copy, we'll shape how your business speaks to its audience — clearly, confidently, and consistently.
Brand Implementation
Once the system is defined, we bring it to life. We apply your new brand identity across digital and physical touchpoints — from business cards, email footers, and pitch decks to signage, uniforms, and packaging. Your visual language becomes embedded in every interaction.
Rebranding & Brand Refresh
Your brand isn’t static. Whether you’re repositioning, merging, or modernising, we offer rebranding services that maintain your brand equity while helping you evolve. This includes logo refinement, voice realignment, and system-wide updates to reflect your next chapter.
Portfolio Highlights
Real Brands, Built to Resonate and Stand Out
We don’t just design logos — we shape complete brand experiences that connect, convert, and endure. From bold rebrands to strategic launches, our work helps businesses across London and beyond communicate who they are with clarity and confidence.
From niche product boutiques to scalable multi-category shops, our team has delivered e-commerce solutions for businesses of all sizes. Each project is responsive, mobile-first, SEO-ready, and built to convert from the moment it goes live. Explore a selection of our recent e-commerce website projects below — and see how strategy, design, and performance come together to create real business impact.
Our Branding Process
From strategy to rollout, our branding process is designed to uncover what makes your business unique — and turn it into a brand that connects and converts.
Brand Discovery
Through collaborative workshops, we uncover your values, audience, purpose, and tone of voice — forming the foundation for an authentic brand.
Research & Positioning
We analyse your competitors and target market to define your positioning, messaging, and strategic opportunities within your industry.
Logo & Design Exploration
We explore creative logo directions, brand motifs, and styling — ensuring your identity is distinctive, scalable, and story-driven.
Visual Identity System
Typography, colour palettes, iconography and layout principles — all curated into a cohesive brand system for both digital and print.
Brand Guidelines
We package your brand into a clear and usable guidelines document, ensuring consistency across every channel and touchpoint.
Implementation & Launch
We help you launch your brand into the world — from social media and stationery to presentations, signage, and marketing assets.
Stop Chasing Traffic. Let’s Create Your Brand Identity
We help London businesses turn their online presence into a revenue-generating machine — with conversion-focused design, lead funnels, and SEO built in.
Premium websites tailored for UK businesses. From fast, SEO-ready builds to full custom designs — we create digital experiences that drive results.
© 2025 Website Design in London. All rights reserved. Custom websites, SEO-ready builds, and high-performance design solutions for UK businesses.
