Branding & Logo Design Services

Build a brand that stands out, connects with your audience, and drives long-term trust.

we design more than just logos—we build complete brand identities. Our London-based team creates scalable vector logos, consistent brand guidelines, and digital-first design systems that make businesses unforgettable.

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5-Star Rated · Trusted by 250+ UK Businesses · 100% Custom-Built by Experts

Scalable Vector Logo Design

Brand Identity Guidelines (colours, fonts, tone)

Strategic Rebranding & Colour Psychology

Complete Social Media Branding Kits

Why Our Branding Actually Works

Most businesses think branding is just a logo. At wd.london, we know your brand is the face, voice, and feeling customers remember. We build branding systems that go beyond visuals—anchoring everything from typography to tone of voice.

Our approach is strategic: we map customer psychology, industry trends, and competitor positioning to craft a brand that stands out in London and beyond. Every asset we design—logos, icons, guidelines, or business cards—serves one purpose: to make your business instantly recognisable and unforgettable.

Complete Branding Solutions

From startups to established enterprises, our branding solutions cover every aspect of identity, design, and consistency.

Logo Design

Professionally crafted vector logos that scale across print and digital, ensuring sharpness, consistency, and recognisability.

Business Card & Stationery

High-quality business cards, letterheads, and stationery designs that reinforce professionalism, trust, and consistent brand identity everywhere.

Brand Identity Guidelines

Comprehensive documents outlining colours, fonts, tone, and imagery rules to maintain consistent branding across platforms.

Typography Selection

Carefully chosen fonts and pairings that enhance readability, reinforce personality, and strengthen your business’s unique voice.

Rebranding Strategy

Strategic brand refreshes for evolving businesses that reposition effectively, attract new audiences, and build renewed trust.

Colour Psychology

Science-backed colour palettes designed to influence emotions, build recognition, and strengthen brand-consumer connections effectively.

Brand Guidelines PDF

Portable, shareable PDF guides providing your team clear rules to implement brand assets consistently everywhere.

Iconography & Graphic

Unique icons, illustrations, and supporting visuals that elevate your identity and enhance digital communication experiences.

Social Media Branding Kits

Cohesive templates and assets optimised for every platform, keeping your online presence professional, consistent, and memorable.

How We Build Winning Brands

Our proven 3-step process ensures your Brands not only looks amazing but drives business trust from day one.

Discovery & Strategy

We start by understanding your business, audience, and competitors. Through workshops and research, we uncover what makes your brand unique. This foundation allows us to define positioning, messaging, and visual direction—ensuring your branding resonates with customers and communicates your value effectively from day one.

Design & Development

Our team creates a complete brand identity, starting with logo concepts, colour palettes, typography, and supporting visuals. Every element is designed to work seamlessly across print, digital, and social platforms. We refine designs collaboratively, ensuring you’re involved at each stage and your brand feels authentic, consistent, and powerful.

Launch & Optimization

Once approved, we deliver everything your business needs: logos, stationery, brand assets, and a digital PDF guideline manual. This ensures your team, partners, and designers always stay consistent. We don’t just design your brand—we equip you with tools to grow it confidently and professionally, both online and offline.

Frequently Asked Questions

Everything you need to know about our Branding services in London.

How long does a branding project take?

Most branding projects take 1–4 weeks, depending on scope. Logo-only projects are faster, while full brand identity packages require more collaboration and testing.

Do I own the rights to my logo?

Yes. Once completed, you get 100% copyright ownership of your logo and brand assets in all major formats.

Can you redesign or refresh my existing brand?

Absolutely. We specialise in rebrands—whether you need a subtle refresh or a complete transformation to reposition in your market.

What file formats will I receive?

You’ll receive vector files (AI, EPS, PDF) plus ready-to-use PNG and JPG versions. This ensures your logo looks sharp everywhere.

Do you provide brand guidelines?

Yes. Every branding project comes with a digital PDF guideline document covering logo usage, colours, fonts, and tone for consistency.

See the Results of Our Work

How Finance Wisdom Coach Built a Trusted Personal Brand in Just 5 Weeks

When Finance Wisdom Coach approached us, they had valuable expertise but lacked a professional brand identity. Their old visuals were inconsistent, and their message didn’t reflect the authority needed in the finance industry.

We created a complete brand system—a modern vector logo, consistent colour palette, typography aligned with credibility and clarity, and a digital brand guideline for every platform. We also designed social media kits and business cards that reinforced a premium, trustworthy image.

The impact? In less than two months, Finance Wisdom Coach launched with a credible, polished identity that impressed both clients and investors. Their content now looks consistent across their website, presentations, and social media—positioning them as an authority in financial coaching.

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